Customer Analytics

What is Customer Analytics?

Customer journey management is an approach to help business users solve their challenges while improving customer experience. Creating a seamless customer experience cannot be the sole responsibility of one department like sales and marketing; it is about how the customer interacts with your brand and your company. Therefore, all departments need to work together to better serve your customers. The goal is to give the customer one unique experience throughout his or her journey with your company.

To meet customer expectations, your company needs to recognise the importance of capturing customer data to make data-driven decisions. Nowadays, customer data are everywhere, and those data points are useless if you cannot connect the dots between customer behaviours and the KPIs used to measure your business. Today, innovative organisations are using customer journey management and customer journey analytics to understand their customer behaviours and reduce costs, win new customers and stay ahead of the competition.

Customer Analytics is at any channel, any place, anywhere & anytime
What we deliver?

Explora is here to help you discover and manage your customers' journey with your organisation. We drive business value and customer-focused change by discovering business challenges and advising clients. With our analytics, we at Explora enable businesses to leverage behavioural data to improve customer acquisition, growth and retention and to grow your company's revenue.

We use data to gain more understanding of your customers so that your company can offer personalisation of your services or products in a more channel-specific manner, based on your customers' purchase patterns and preferences. Throughout the experience, we work with your company to improve your processes to better serve your customers. Our services include customer service optimisation, campaign optimisation, and product recommendations. We help you to achieve your business goals and overcome challenges by maximising overall value.

Make recommendations: With data insights, we can boost sales by making recommendations and promoting long-tail inventory. Our recommendation engine creates a bridge between your sales order management and inventory for more informed and effective selling.
Improve customer experience: We connect your data, linking and updating all your channels in real-time according to your customers' shifting context and browsing behaviours.
Personalisation: We provide relevant recommendations to every customer with next-level personalisation, such as similar products, promotional offers, abandoned searches and new arrivals, determined by the context of categories or search terms the customer uses.
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