Why machine learning important ?
Machine Learning can help you improve your business efficiency along the time. Nowadays, more and more online business are integrating machine learning engine into daily operation. It is not just about the automation. Machine Learning can help you discover the pattern or some highlights that you have never known before. With machine learning, this can help you understand you customers better, and so that a particular action such as promotional campaign can be personalized for each of your customers.
Recommendation engine is one typical example for recommending the best fitted products to your customers. Capturing your customers interests properly can bring you more business opportunities and this can be handled inside big data and machine learning techniques.